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Technology and its impact on business life and society

Peter Hinssen is one of Europe’s esteemed thought leaders in the field of technology and its impact on business life and society. His focus is on the consumer adoption of technology, on the impact of the networked digital society, and on the Fusion between Business and IT. Peter collaborates with organizations in the areas of IT Strategy, Transformation, Fusion and Coaching, in Europe as well as in North America.

Peter Hinssen is co-founder of Across Group and CEO of Across Technology. An entrepreneur, lecturer and writer, he is also the former chairman of Porthus and has been an Entrepreneur in Residence with McKinsey Company.

In the Nineties, Peter Hinssen was founder and CEO at e-COM Interactive, a leading Internet consultancy firm, where he implemented some of the first large-scale Internet and e-commerce projects in Europe.

Peter is currently involved as a coach to executives to develop future innovation perspectives, and is a board advisor on subjects related to innovation and IT.

He develops executive education workshops and awareness sessions to bridge business challenges with IT solutions, and to leverage the innovation potential of IT.

He lectures on IT Strategy at various business schools in Europe such as London Business School (UK), TiasNimbas Business School (Netherlands) and Vlerick Management School (Belgium). Peter is a passionate keynote speaker frequently welcomed at Global CIO forum and conferences around the world.

Thought Leadership

Peter Hinssen is a much sought-after speaker for congresses, conferences and symposia. Over the past few years he has given more than 700 readings to a wide variety of audiences.

Full of enthusiasm he captivates his audience with highly convincing speeches concerning the most important evolutions in the world of IT and business IT Fusion. More generally, Peter reflects on technology as a major driver of change, particularly in business innovation but also in society at large. Hinssen’s keynote speeches elaborate on various topics in the field of Technology: trends; impact of Web 2.0 and subsequent stages in this digital revolution; IT organizations of the future and the changing role of CIOs and IT professionals; IT marketing and communications; the relationship between CFO and CIO; and how HRM could be a major partner in the fusion process of IT in the business.

Web 2.0

After the turbulent internet years, the collapse of the dot.com bubble was ear-deafening. However, 5 years after the crash, the internet is more alive than ever before. Most of the wild ideas that were criticized during the internet hype are back, and stronger than ever. With the abundance of bandwidth, the advent of new devices (from the ubiquitous blackberry to interactive digital television), the emergence of strong new players (such as Google), the world suddenly seems to be experiencing the internet years all over again. How can companies embrace this new web 2.0 revolution, what’s different, and how can we learn from our previous mistakes  to make the right choices in this new, faster than ever, web 2.0 world.

The Impact of the Digital Society

The future of things to come. Technology has been transforming our lives. We’ve experienced the death of distance. We’ve done CRM, we’ve done e-Business, we’ve integrated all, but are we really delivering value to customers? What are the new challenges in bringing value to customer intimacy, how can we get even closer to building long-term relationships with customers in the future? A trip to the future of things to come in the value chain towards the customer. What will the digital society look like, how will the digital natives act, think and live? And above all, how can us ‘digital immigrants’ learn to live in a truly digital society?

Digital revolution on Financial Services Markets

No industry is more affected by the impact of the digital revolution than the financial services markets. Maybe the financial services markets actually started a great deal of the digital revolutionary shift by promoting home-banking and phone-banking in the eighties. Today, the very foundations of the financial markets are being affected by the digitisation of society. Where are we heading? What are the right choices? How will banks and insurance companies cope with the 2.0 generation, and how will financial institutions cope to survive and flourish in the digital future?

Digital revolution on Healthcare

The healthcare industry has always been the industry that has been difficult to change because the proximity between supply and demand for healthcare has been highly regulated and controlled. But that is about to change, drastically. The relationship between patients and doctors, hospitals, healthcare providers, but also drug companies is changing at light speed pace because of the digital revolution. How will the healthcare industry evolve after the 2.0 tsunami has crashed? What will be the true impact of the digital revolution on healthcare, and what opportunities are out there to exploit?

IT 2.0

The internet is going through a revival called web 2.0, but isn’t it time that we transformed the role of IT in organisations as well? IT has never been more important to organisations, yet a lot of companies are still managing IT for cost, and not for innovation. IT is no longer just the facilitator of electronic data processing; it is more and more playing the role of innovator, and showing how companies can excel at transforming themselves. IT can become the innovative transformational change leaders within companies. How can this happen? How can IT turn itself into a leading role in the organisation?

Towards IT Leadership

Companies that want to make Business IT Alignment really succeed have to work on more skills than just technical competence and governance frameworks. Aligning business and IT is not an easy task, and in recent years most IT organisations have significantly added ‘hard’ approaches to the subject, by implementing IT Governance frameworks, changing the IT organisation, and by professionalizing the IT business. But today, IT can transform itself from a Utility function to being business Enablers, by focusing on the ‘soft’ skills to transform the relationship with business. How can IT use these soft skills (communication, marketing, attitude, leadership) to transform itself into a leading position?

Building momentum for Business IT Alignment

Building a momentum for speed in Business and IT alignment: the relationship between business and IT has never been under more stress. Companies are forced to respond more quickly than ever before, due to ever changing market circumstances, and are demanding more agility, flexibility and speed from their IT and IM departments. How can IT really blend with their business counterparts, and build a momentum for alignment?

The future of Enterprise Content Management

Today, Document management and Web Content management markets are merging into “Enterprise Content Management”. It encompasses creation, management and publication of corporate content in all its forms: documents stored as blobs, as well as XML files, relational database systems or repositories for document components. Also niche activities such as digital asset management, Product Information Management and source control are branded as ECM. The common goal of these activities is to make content creation show a higher return, and to improve productivity of information workers. What is the future of ECM? How can organisations leverage ECM to its fullest extent?

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